Foundations of Business for Naturopathic Doctors

$200.00

Karthik Ramanan, ND
Recorded Webinar
5.75 hrs

Description

As ND’s, we didn’t pursue naturopathic medicine to learn business and entrepreneurship. Yet the main reason many of us struggle professionally is because learning business is a skill unto itself. Our classes in medical school could only get us so far when our focus was simply learning the medicine and how to treat patients.

Many business training courses teach a number of valuable details. We can scour YouTube and read books to get useful insights. However, what’s lacking for most of us is a big picture perspective and principles of what makes for a good business. Not just a naturopathic practice. Any business.

Business Foundations is designed to give you a high level overview of business principles that stand the test of time. This isn’t about hacks and shortcuts. It’s about building a strong foundation that allows you to apply these concepts to your business at any level.

Whether you’re an independent contractor at a clinic or own your own practice, you will be able to apply these principles to enhance the strength of your practice so that you can make a difference in the lives of your patients for years to come.

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Description

Course Outline:

Unit 1 – Introduction to Business Foundations

0 – Start Here – Welcome
1.1 – Why are you in Business?
1.2 – It Starts with our Truths
1.3 – What Make for a Successful Business?

Unit 2 – Branding

2.1 – More than a Logo
2.2 – Why People Actually Buy Products and Services
2.3 – Who, How, and Why

Unit 3 – Structuring Your Services and Business

3.1 – High Volume or High Impact
3.2 – The Offer Staircase
3.3 – Packages and Memberships

Unit 4 – Marketing and Sales

4.1 – Marketing Simplified
4.2 – Website
4.3 – Email Marketing
4.4 – Social Media
4.5 – Sales

Unit 5 – Finance

5.1 – Money Mindset
5.2 – How to Price Your Services
5.3 – How to Make More Money

Unit 6 – Principles for a Healthy Business

6.1 – Why People Go Out of Business
6.2 – Principals for a Healthy Business

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